Interviewer to Prince Charles:

If there's one message that you'd like to leave us with, what would it be?

Prince Charles responds:

Actually, the consumer who maybe doesn't live in the countryside but who probably does care quite a lot for it and visits it, can make a huge difference, actually, to the way in which the landscape and everything continues by the choices they make when they shop and they can push the supermarkets for instance... the retailers into doing things that perhaps they're not doing already by hopefully at some point understanding the connections that exist.